Privacy Policy

Last updated: 12/29/2025

1. Introduction

Welcome to Booya! ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

2. Information We Collect

We collect information that you provide directly to us, including:

Personal Information

  • Name and contact information (email address, phone number, shipping address)
  • Account credentials (username, password)
  • Payment information (credit card details, billing address)
  • Purchase history and preferences
  • Communication preferences

Automatically Collected Information

  • Device information (IP address, browser type, operating system)
  • Usage data (pages visited, time spent, click patterns)
  • Cookies and similar tracking technologies
  • Location data (with your permission)

3. How We Use Your Information

We use the information we collect for various purposes, including:

  • Processing and fulfilling your orders
  • Managing your account and providing customer support
  • Sending you order confirmations, updates, and shipping notifications
  • Personalizing your shopping experience
  • Improving our products, services, and website functionality
  • Sending marketing communications (with your consent)
  • Detecting and preventing fraud and security threats
  • Complying with legal obligations
  • Analyzing usage patterns and trends

4. Information Sharing and Disclosure

We may share your information with:

Service Providers

We work with third-party service providers who perform services on our behalf, including payment processing, shipping, email delivery, hosting, analytics, and customer service.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

Legal Requirements

We may disclose your information if required by law or in response to valid requests by public authorities.

With Your Consent

We may share your information with third parties when you give us explicit consent to do so.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Service and hold certain information. Cookies are files with small amounts of data that are sent to your browser from a website and stored on your device. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

Types of cookies we use:

  • Essential cookies: Required for the website to function
  • Analytics cookies: Help us understand how visitors use our site
  • Marketing cookies: Used to deliver relevant advertisements
  • Preference cookies: Remember your settings and preferences

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of sensitive data in transit and at rest
  • Regular security assessments and updates
  • Access controls and authentication procedures
  • Secure payment processing through PCI-compliant providers
  • Employee training on data protection practices

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Portability: Request transfer of your data to another service
  • Objection: Object to processing of your personal information
  • Restriction: Request restriction of processing your information
  • Withdraw Consent: Withdraw consent for data processing at any time

To exercise these rights, please contact us at privacy@booya.com. We will respond to your request within 30 days.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

9. Children's Privacy

Our Service is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete such information.

10. International Data Transfers

Your information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ. We take appropriate safeguards to ensure your data is treated securely and in accordance with this Privacy Policy.

11. Third-Party Links

Our Service may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policies of any third-party sites you visit.

12. Marketing Communications

With your consent, we may send you marketing emails about our products, services, and promotions. You can opt out of receiving marketing communications at any time by:

  • Clicking the "unsubscribe" link in any marketing email
  • Updating your communication preferences in your account settings
  • Contacting us directly at marketing@booya.com

Please note that even if you opt out of marketing communications, we will still send you transactional emails related to your orders and account.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. For material changes, we will provide more prominent notice or obtain your consent as required by law.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: privacy@booya.com

Data Protection Officer: dpo@booya.com

Address: South Africa

15. POPIA Compliance (South Africa)

As a South African company, we comply with the Protection of Personal Information Act (POPIA). We are committed to processing your personal information lawfully, fairly, and transparently. You have the right to file a complaint with the Information Regulator if you believe we have not complied with POPIA.

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